Each time the celebration of raffles is a more common practice within the events. Because of this, it is not only important to think at what time of the event we are going to do it, but also the way in which it is going to happen.
In this sense, it is important to take into account the number of attendees that will attend the event, in addition to choosing products that really attract their attention. If we want the sweepstakes to be a success, we must not forget that communication is also a key factor in making the sweepstakes a success.
The celebration of events has become a common practice when it comes to celebrating these for commercial purposes or when implementing it as an advertising vehicle for both the company and a product.
However, the high number of resources as well as material and techniques needed to implement the organization of this, make the cost rise greatly, so that it requires a large number of guests to recover the investment.
Good communication is essential in order to get a good number of attendees, but for this you must correctly segment the target audience, find the most original way to reach them and make use of the appropriate channels when sending the message.
In recent years, in social networks and more specifically in Instagram, a trend has emerged when it comes to communicating. It is a very popular method that has gained a lot of strength among the population, as it allows it to reach many people in a very short period of time. We are referring to sweepstakes.
Implementing in your strategy an original way to carry out a sweepstakes for a pair of free tickets to your event, will not only give you a great brand recall as well as a very good image in the face of the final public. It will also give a virality to your account that will allow you to reach thousands of people in just 24 hours.
In addition to all of the above, here are a series of ideas for sweepstakes that will help you increase your presence in social networks.
When thinking about ideas for a contest on Instagram, you should be original, you should ask for an original winner selection process or even raffle something out of the ordinary, something that captures people's attention.
Therefore, we bring you 5 ideas when setting up a sweepstakes, which we believe will help you:
Don't focus on the typical standard sweepstakes, the one that consists of mentioning, following the brand and liking the post.
Different results imply different ways of approaching a situation, so if you really want to get more interest in your event and more attention, you must differentiate yourself. Ask for some kind of challenge as a requirement, something that amuses the user and forces them to remember the brand once they reach the end of it.
Something that will undoubtedly greatly increase traffic to your publication and is not the most original way of doing sweepstakes but will give you a lot of virality, is the prize you choose to offer. A prize that is out of the ordinary, original, that provides value to the users who are going to carry out the sweepstakes, will undoubtedly be something to take into account in the organization of the sweepstakes.
Sometimes it is not the best but the most interesting, influencers are already well known, try to innovate, look for other ways to advertise.
It is true that communicating with an influencer gives you the reliability that this post will be seen in a safe way. However, no one can guarantee that the conversion rate will be worth the price you pay for it.
Many times something that makes the difference between the entry or not of a profile in a publication, is how much that publication catches their attention or the way in which it communicates.
Human beings are sensory by nature, they are guided by intuition and this is a component that we can use to our advantage. It seeks to create an interest through a communication that the viewer cannot ignore. This depends a lot on the way you communicate, perhaps in the form of an emotional video or perhaps by creating expectation throughout the days.
Something original, although somewhat costly, is to design your sweepstakes so that the user is an active element in the communication. The reality is that in all sweepstakes the user has something to do, however what can really make a difference is to make him/her participate in the whole process until the sweepstakes is achieved.
Create some kind of gymkhana or some kind of transmedia content that keeps the viewer really motivated to continue with the sweepstakes. Generally, transmedia content tends to be very well received by the public and also means a great deal of user traffic to our website or our social networks.
Regarding the latter, it might even be possible to introduce the event within the transmedia contest. In such a way that users in the event itself have to be aware of every detail looking for some element with which to subsequently get the prize to be raffled.
And here are our 5 original ways to conduct sweepstakes. We hope you find them helpful and useful when it comes to attracting and retaining customers.