A good marketing strategy for our event will help us make a difference and achieve the objectives previously set. To do this we only have to be aware of certain details to promote the event and thus get more traffic and influx of people to our event in order to attract potential customers.
That is why it is necessary to choose the most appropiate event promotion channels to boost our campaign. These channels include: SEO, press releases, content, email, social networks, affiliates, digital advertising or word of mouth. If we use them in the right way and adapted to our events, we will achieve the expected goals and make the event a success.
When launching an event, there are certain aspects that should not be neglected. One of them is promotion.
Events are launched as a means of communication to promote new products as well as to improve brand image or to provide value to potential and active customers.
Precisely for this reason, it is important not to neglect the role of a good promotion of an event. This will lead to more traffic at our event, which will lead to more potential customers and therefore also to more sales.
For all of the above, it is our responsibility as the company organizing the event to take into account the media and promotional channels that best fit the message we are going to convey as well as the way in which we are going to do it.
A good communication strategy with a good study and analysis behind it is really effective. However, this effectiveness will be nothing if the channel selection is poorly done because it will mean the wrong communication in the wrong way for the wrong audience.
In a communication strategy, a good selection of marketing promotion channels is practically the most important element of it, since it will determine the effectiveness of the strategy itself.
At Premiumguest, we have analyzed 8 key channels that we consider to be good ways to promote a marketing campaign.
Probably not all of them serve the audience you are looking for, so you should analyze in depth both your target audience and the performance of each channel and make the necessary adjustments so as not to throw away both the proposal and the budget invested:
This is the basis of any marketing campaign. It is really important to invest time in this positioning so that if a potential customer needs information regarding the event he/she may attend, he/she should find information about it with a simple search. In addition to this, being positioned among the first searches of your search engine will also put you in contact with another type of customer who may not have been looking for it but when they find it, it has caught their attention.
It is an excellent way to publicize your event, as they will give you a virality that will allow you to reach a very large number of people. When writing a press release we must pay attention to those details that we are going to highlight in it and emphasize them, such as: where the event takes place, the staging, the poster, etc.
This is a really broad term and a priori it seems that it is not related to marketing promotion channels. However, if we use this as an advertising vehicle it can generate a lot of virality and expectation regarding our event. This content can present the information in multiple ways, as an interview in a newspaper or magazine, as a video in a blog or event as a playlist with the most important songs of the event. The important thing is to generate value to potential customers.
It is the most used channel when promoting an event and it is also one of the most effective. Specifically, 85% of the companies use this method to communicate their events and 45% assure that it is the most successful way to increase the number of registrations. It is also an excellent way to keep the attention of attendees and thus feed their interest, providing value through different newsletters.
The use of social networks will help you when announcing news about the poster, promoting the sale of additional products, etc. It can also help you increase sales. Creating certain expectations around the event or even touching the emotionality of the people who follow your social networks can help you sell more tickets and create a greater interest around the event itself.
As with press releases, using affiliate networks can be a good way to publicize your event by relaying on the audience of other brands. They will allow you to reach a wide variety of audiences separated in space that can cause many unexpected sales in the days prior to the event.
We reach SEM positioning and paid media. Undoubtedly, moving the message through paid advertising in social media is an excellent option although less economical than the previous ones. It will bring you visibility and growth that will be reflected in future sales to the campaign.
It is undoubtedly the most conventional technique as well as the oldest. However, on many occasions people work more for a good review, a proposal or a suggestion than for all the above mentioned. This is why is crucial to have a good image in the eyes of your customers, that they are happy customers and to whom you provide brand value.