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Hashtags have become one of the best communication tools to connect with our customers in the best possible way.
Finding the perfect hashtag can help us to improve the relationship with our customers and get them to use them in their own publications, thus increasing our popularity.
Hashtags are a set of words or a single word preceded by a hashtag (#) that is used in certain social networks to connect with our target audience.
Hashtags are one of the most appropriate tools to increase our reach and improve the relationship with our target audience. Although they are a very easy tool to use, it is essential that we know how to use them in the best possible way so that they fulfill their function.
Hashtags must be easy to read for users so we should not put too many words in a row in order to be understood by users. In addition, we should also avoid using a hashtag for each of the words in the phrase, but we should use a hashtag that summarizes what we want to convey.
On the other hand, hashtags should be related to the post we are publishing, as this will improve its reach. In addition, we must bear in mind that the hashtag we use must connect with the public in a real way so that they feel comfortable using it in their own publications.
However, it is also important to take into account the hashtags we use depending on the social network. In the case of Twitter, it is best to use short hashtags so that they allow us to communicate our message. As there is a limited number of characters, if we use a long hashtag then we will have to shorten the message. The case of Instagram is different since this social network is focused on the publication of images and therefore allows us to explore more topics and include more hashtags that are related to the published post.
Following all these recommendations, we must create hashtags that are in line with our event and manage to connect with attendees so that they upload content to their social networks with our hashtag and thus achieve a greater reach.
The creation of specific hashtags for our event can become the best tool to publicize our event. The chosen hashtag must be present throughout our event and therefore be recognized by all attendees.
In the case that our event has a photocall, it will be essential that the hashtag is present. This will ensure that in each publication made by the attendees at the photocall, the hashtag will be visible and therefore, the reach of the event will be much greater.
Another trend in the organization of events is the appearance of hashtags on the toilets’ mirrors. One of the most common practices during events is to go to the restroom and take a picture in the mirror. This can be a great opportunity for us to publicize our hashtag. In this case, we can create stickers or write with permanent markers on the mirror our hashtag and this way every time attendees take a selfie in the mirror, our hashtag will be visible.
If we do an event where food is the protagonist, it can be very useful to place the hashtag on the napkins, glasses or even on the table decorations. This will help that every time attendees want to post a photo of the food they are enjoying, our hashtag will be present and everyone will be able to recognize it.
In order to make our hashtag visible to followers, it is essential to know how to use certain tools that allow us to create the best hashtag for us. One of these tools is Keyhole. This tool can help us to know what is the reach of our hashtag and how many people are using it in their social networks. In addition, this tool allows us to know our relevance against competitors and we will be able to know how effective it is.
Another of the most useful tools is Hashtagify. This tool can help us to analyze specific hashtags as well as to know the terms related to a specific topic and thus be able to generate our own hashtag. By analyzing a hashtag, it will allow you to know the most relevant terms related to that topic, and monitor the evolution over time in order to know its popularity.
Finally, Ritetag is the perfect tool to help you generate specific hashtags. Based on your texts and posts, it will suggest hashtags that can help you increase your popularity and achieve the perfect hashtag.
All these recommendations are essential for the specific hashtags of our event to increase our popularity and connect with our target audience in the best possible way. In addition, these tools will help us to know the popularity of our hashtags and how our attendees are using them to improve our reach.