Social, political, economic and social changes have caused all sectors to be in continuous movement and of course, the nightlife sector as well. Knowing the different trends is important to make our business evolve and thus make our customers live new experiences.
This year technology has become especially important and hybrid events, the use of technology to achieve immersive experiences and even virtual reality are becoming more and more common. If you want to know all the trends of this year, read on.
We are currently in a world in constant change in all social sectors, in which new trends and new ways of working emerge every year. Above all, the corporate and business world is always looking to innovate in order to improve its products and services as well as its processes.
This constant evolution has taken great speed in the events sector, since in recent years there have been dizzying changes that have posed a different scenario and new trends in event organization, all marked by the political, social and economic situation and technological changes.
Every year there are a series of trends in the organization of events that we should not lose sight of if you want to revolutionize your business, be successful and remain in force, from changing scenarios to the use of materials and new tools.
These are the trends in event organization that will be strong in 2023:
The digital revolution is already a reality. The use of technology in all sectors does not stop growing and the events sector does not want to be left behind, so the use of technological means and tools in the organization of events is increasing, largely due to the demands of the consumer themselves who seek to have a more active participation and not be mere spectators and also because of the search for improvements in the sector to make them more attractive and interactive.
Hybrid events are here to stay. A trend that was boosted in one of the stages of Covid-19, in which a large number of people could not gather, the organizers chose to congregate a few people and broadcast the event through digital media so that more people had the opportunity to witness the event.
This new modality of offline and online events is still in force and seems to be used more and more since it generates many benefits for event organizers such as saving time and money, being able to increase the audience, reach new audiences and of course, make the event more sustainable.
Technological advances continue to reach the events sector, virtual reality and augmented reality are increasingly making an appearance in corporate events as a way to improve the experience of attendees through more immersive experiences, which help brands to open markets and improve their positioning in the mind of the consumer.
Personalization in events is another trend that will continue to grow in 2023. One of the demands of consumers is to live a more personalized experience and feel individually special. Therefore, personalization is one of the best ways to make your event attractive, make a positive impact and also, the best way to make attendees connect with your brand.
The Roadshow is one of today’s trendy events, a bit paradoxical if we consider that it is a format that was used years ago. This event design has taken on a new look and is becoming a new trend. It is a type of itinerant event that is presented in different locations with the aim of publicizing a brand, product and/or service.
We would say that its success is due to the experience it generates among the public, thanks to its proximity and the interaction that exists between the brand and its customers. Besides, these types of events are usually fun and entertaining.
Gamification is a trend that has reached events and is expected to increase its application by 2023. Gamification is a learning technique that involves the use of game elements and techniques in a non-game environment, hence its use in corporate events fits perfectly. This concept aims to motivate people to achieve a certain behavior to achieve a series of specific actions through the game.
Gamification in events is a great opportunity to create a unique experience and motivate attendees to participate in a more fun way.
One of the trends that is gaining more and more strength is the commitment to sustainability. It seems that ecological awareness and corporate responsibility has awakened in most companies, because more and more, they are looking for the organization of their events to have the least environmental impact, aligning themselves to sustainable measures that reduce CO2 emissions, are respectful with the environment and also with people’s health.
Outdoor events are gaining momentum, as they are aligned with sustainability. In addition to the fact that companies are looking to create better experiences through changing everyday environments for more natural settings for tier corporate events, which also allows them to save on costs, especially energy costs, by taking advantage of natural light.
As you can see, there are many upward trends in the events sector. What stands out is that technology is gaining ground, so it is essential not to lag behind in this aspect.