The search for funding to organize a festival is not an easy task, it is quite a challenge. Generally all these events need to look for different channels to be financed and become viable projects.
Since 2017 the celebration of festivals in Spain has been increasing and there are many investors who are interested in the profitability offered by festivals. This indicated that institutional aid and sponsorship by some companies and brands can be the key to finance festivals.
An investment in sponsorship of such events can bring with it a great media and social impact, both for the festival and the artists who participate in it. It is also a great benefit for the city where the festival is held.
Sponsorship is a powerful marketing tool to generate business opportunities and that is why getting sponsors for an event is a great challenge for any company or agency. We must take into account which are our potential sponsors, write a complete summary of the project and communicate what are the objectives we want to achieve the return on investment.
Sponsors play an important role in any event, as in this case, a festival. Generally, they seek to generate new business opportunities and establish new contacts, in addition to publicizing the products, services or brands they offer.
Each event has a type of sponsorship associated with it. Sponsorship is usually done to reach a specific target audience and obtain greater visibility among that audience. We must also take into account the type of companies we are going to choose, because they will be an important part of the image of our event, that is why we must choose the right sponsor.
It is important, before venturing to choose a sponsor, to define what kind of impact you want for your event according to your project and objectives. The most important steps are:
Event sponsorship drives brands to engage directly with consumers. Within the organization of events, having sponsors is essential to achieve the objectives. Some of the benefits of including sponsors in our events are the following:
Technology is part of our daily life, it is a very important part of the world of events. It helps us to keep attendees interested and focused on the event and to get them involved in the event in an exciting way. It can also be used to improve events and find new ways to promote products or brands.
Some of the best uses of technology in the event world are:
Chatbots can help engage your attendees online, answer all the necessary questions, collect existing feedback and give attendees the best possible experience. These chatbots will allow staff to have more free time for those more productive tasks.
Make events that allow for digital attendance. This will help to have a larger audience, which in the end is the goal of any event. This way if someone can’t attend the event in person, they can use any device and connect via online.
More and more people attending events or festivals are only looking at their cell phones instead of enjoying themselves and having a good time. That's why you can use technology to take advantage of the fact that attendees are on their cell phone. Make interactive games, quizzes related to the event or speeches and presentations
Use tools that allow us to automate events so that coordinators can free their time from time - consuming and repetitive tasks. These types of tools allow planners to take control of the event.