Increase bookings and maximize revenue with a channel manager
Persona muestra una bola de discoteca tras una cortina plateada
Foto perfil autor artículo: Álvaro Martínez González
Mar González
April 19, 2023

Increase bookings and maximize revenue with a channel manager

A channel manage is a digital tool that allows us to obtain information in real time and help us to improve the management of our events.

From the management of your tables, to the control of your different promotional channels can be managed from a single channel manager.

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What is a channel manager?

The first thing to know is what a channel manager really is. A channel manager is a digital tool used to centralize and manage the availability of tables and tickets in a nightlife venue.

This can help event organizers and promoters to know in real time which are the tables and tickets available at any given moment, since it is a digital tool, it is possible to have the data in real time and this will help us to make better decisions.

A channel manager can become our perfect ally to manage our reservations and keep us informed at all times with an updated database.

How to choose the best channel manager to organize an event in a hotel

Depending on the type of event, it is important to know the advantages and disadvantages of each channel manager. Normally, hotel events can be difficult to manage and real-time information can be of great help to achieve our goals.

First of all, we must take into account the channel manager's update time. Ideally, it should be a channel manager that is updated in real time since, as we have already mentioned, it is essential to improve decision making.

Another feature to take into account when choosing the most appropriate channel manager is its security system. This feature can be very relevant since it is a feature that is increasingly valued by customers. By having a channel manager that ensures the security of customer data, we can be sure that they will be protected and customers can rest assured that their data will be treated with peace of mind.

As we have already mentioned, a channel manager can help us in making decisions. For this, the reports that it can generate are very useful because we can see in which aspects we can improve or even make decisions regarding the number of attendees. Thanks to this tool we will be able to know if there are still attendees to attend, the number of tables that are unreserved, etc.

Finally, another feature that we must take into account is the ease of use of the interface. This feature is very important because depending on the skill we have when handling the application, it will allow us to consult the data in a more efficient way and obtain the results to make the appropriate decisions.

Advantages of using a channel manager

There are several advantages to using a channel manager for the realization of our events.

The first advantage that we have been discussing throughout the article is the possibility of obtaining data in real time. This advantage can be a difference compared to your competitors because you can know what is happening in your event at all times and thus your decisions can be better.

In addition, thanks also to this real-time information we can obtain customized reports. These reports can be of different types such as the sales summary, or a report about what we want to know about its evolution.

These reports are of great help for making future decisions, being able to know both the mistakes and the successes of the event that we have just made and thus know what we should do for the next event.

Another great advantage offered by a channel manager is the possibility of optimizing our management. Knowing all the aspects of our business and based on statistical data, we can optimize our management by reducing analysis time thanks to a channel manager.

Increasing your visibility can sometimes become a difficult task as it often means managing more channels. This task can be made easier by using a channel manager. This tool allows you to publish your inventory on numerous channels and manage them all from a single platform.

Having all the channels managed on the same platform allows us to save time and effort in manual processes, allowing us to use this time and effort in other tasks that need our dedication.

In addition to being able to control all channels from a single tool, we can also control prices. Through a channel manager we will be able to adjust prices according to supply and demand and thus maximize both revenue and profits.

Finally, another great advantage of a channel manager is to avoid overbooking. As we have already mentioned, a channel manager allows you to obtain real-time information. This allows us to know which tables are booked at the same time as the management is performed and thus avoid tables being booked by two different customers.