What type of events are there?
Persona muestra una bola de discoteca tras una cortina plateada
Foto perfil autor artículo: Álvaro Martínez González
Mar González
December 26, 2022

What type of events are there?

The types of events are becoming more and more varied and we must know what they are in order to know what we are going to face once the event takes place.

In spite of being a somewhat complicated classification, it can become an easy task if we decide beforehand which are the characteristics we are going to take into account to make this classification. Therefore, we bring you our own classification focused on the theme and the reason for the event as well as a small classification according to the number of attendees.

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When we receive an invitation to an event, we do not really know what kind of event we are going to attend until we read the theme, or by whom it is organized.

New types of events are emerging all the time and we must know how to adapt our communication to each one of them.

Here are some of the types of events that are currently being organized.

Company and corporate events

This type of event is becoming more and more popular. Corporate events are usually held at any time of the year, although they have special visibility and importance at Christmas dinners and summer parties.

For company and corporate events, it is essential to take care of the company's image and achieve effective communication.

These can be events for employees, where team building activities now reign, or external events with other companies whose objective is to reach an agreement or even communicate the advantages of our company to potential collaborators or clients.

Events with a cause and fundraising

These types of events are usually developed by non-profit organizations, which aim to raise funds for charitable causes in order to help those people in situations of inequality.

The events with cause and fundraising are fundamental for these entities and they usually offer different products or services in exchange for an amount of money.

These types of products or services are usually offered through live auctions that contribute to the cause of the event.

Shows and entertainment events

These types of events are very common in nightlife and summertime entertainment. In these events, focusing on the consumer and effective communication is critical to success.

This type of nightlife events are created when we want to attract the attention of our audience by presenting something new, or even by tradition.

In the case of tradition, it usually happens when every year, on a specific date, a special leisure event is held for the nightclub that always has the same theme.

Sport events

Sporting events have a very specific target audience and the whole event is focused on the enjoyment of this type of profile.

These types of events are usually organized as tournaments in the case of amateur players, or as a big date in the calendar of any amateur if they are professional players.

Nowadays, the sport increasingly concentrates a greater number of people and this makes the organization of such events usually something very tedious and where care must be taken to the smallest detail.

Local and/or central government events

These events include all those promoted or created by political parties, communities or administration entities.

In this case, there are many more events than we can imagine, since each of these organizations must maintain constant communication with their target audience and it is essential to create events that attract their attention.

Events created by political parties tend to be more concentrated before elections in the form of meetings with their supporters.

Social events

Social events are any type of event organized in advance in order to celebrate an event.

In this type of event, weddings reign supreme. In this case, the engaged couple invites all their close circle, family and friends, in order to enjoy one of the most important days of their lives.

In weddings, all the details are designed to satisfy the tastes of the engaged couple, who are the main protagonists. In addition, every day there are more and more different weddings and there are many who flee from the traditional, celebrating their wedding in other places such as the beach or with different themes to dress the guests.

Meetings or conventions

Nowadays, conventions are very common in society and every day the themes are different.

It is not unusual to see conventions of video game lovers or even movie lovers, but there are also political conventions.

Depending on the type of convention or meeting we want to hold, the form of communication will be different depending on the audience we are addressing. In addition, it is very important to be able to choose the days on which these conventions will take place, since we must take into account that if it coincides with an important day, attendance is likely to decrease, unless it is mandatory for the guests to attend, as in the case of political conventions.

Depending on the number of participants

In all the above-mentioned events, the number of attendees may vary.

Therefore, depending on the type of event, the way of organization and communication will be different.

But, what types of events are there according to the number of participants?

  • Mini-events: between 35 and 45 guests
  • Small events: between 50 and 250 guests
  • Medium events: between 250 and 500 guests
  • Large events: between 500 and 2000 guests
  • Mega events: more than 2500 guests

As we have seen, variety in events is common. Therefore, we must be very clear to whom we must communicate the development of the event and in what way.

Many times, organizing an event, however small it may be, can be a challenge for someone without specific training for it.

In order to make the event a success, many details must be taken into account, which must be taken care of by professionals in the sector. In addition, the way in which to manage the different suppliers that we may need or even the way to invite the attendees can also be a challenge.

That is why the ideal is to contact professionals who will help you to develop the event in the most effective way possible, as well as to take care of the communication in case you want to do it.